We have always liked to see people talk and express. That is how we make friends, form work-groups, select team-members and choose who we want to connect with. It gives us a better sense into who people are – their choices, preferences, though process, communication and body language. We can find so much about people by just taking a glance at them and talking to them for a few seconds.

Research suggest videos are the most efficient

In fact, Princeton psychologists Janine Willis and Alexander Todorov, have conducted a series of experiments to prove that:

“ It takes a tenth of a second to form an impression of a stranger from their face, and that longer exposures don’t significantly alter those impressions (although they might boost your confidence in your judgments)”

Even the best-seller from Malcolm Gladwell – Blink is based on the basic principle that;

“Our initial two-second judgments are often more accurate than judgments derived from lengthy, painstaking analyses”

Basically, with videos we get a chance to see people, almost as close as meeting them in person.. and that has always been the most efficient way to get to know people well.

People are watching videos everywhere and all the time

Not surprisingly then, people have been expressing through videos a whole lot these days. With the advent of the smart phone in its all-in-one avatar less than a decade ago, 2 billion people across the world have gained access to a video camera in their hands whenever they want one. And boy! Are they using the video camera!!

Here are some mind-blowing stats:

  • 196 Million people or 60% of US population watches digital video every month.
  • 700 videos are shared on Twitter every minute
  • 800% rise in video consumption in the last 6 years
  • 90% of internet traffic in 2018 will be videos.
  • Mobile is already leading the space. 55% of mobile internet traffic in 2014 was videos.